Icon-Brand

identity development

Beautiful Feet Global OutreachBeautiful Feet Global Outreach

Beautiful Feet Global Outreach, Inc.

The goal of this project was to create a brand identity, business system and website for Beautiful Feet Global Outreach, Inc., a Christian-based charitable organization focused on improving the lives of orphans worldwide. Please visit the website: www.beautifulfeetgo.org

PCCTN LogoPCCTN

Prostate Cancer Coalition of Tennessee

The goal of this project was to create branding, website, and subsequent collateral material for the nonprofit organization, Prostate Coalition of Tennessee, headquartered in Nashville, TN. The Prostate Cancer Coalition of Tennessee’s mission is to empower men and their families to handle the challenges of prostate cancer through increased awareness, education, and support.

Cramer Design Studio, LLCCramer Design Studio logo

Cramer Design Studio, LLC

The goal of this project was to create a brand identity for an upstart interior design business in Nashville, TN. This project included a logo, business system and website. The website is only a demo and not yet live. The 'About Us' Flash video features a stand-in for the owner(not Kaelin), and the 'Our Services' testimonials are strictly fictitious. Please visit the demo site:
Cramer's website.



The Manna Group, LLCThe Manna Group logo

The Manna Group, LLC

The goal of this project was to create a brand indentity, business system and web banner for The Manna Group, LLC, a sustainable lifestyle company anchored by the full-service restaurant model, Manna East, located in Nashville, TN. Please see the web banner.

Gallery EspressoGallery Espresso

Gallery Espresso

The goal of this project was to create a brand identity for Gallery Espresso, a trendy coffee shop/café based in Savannah, GA, looking to expand nationally. They want to support the local art and music scene, by providing gallery space to local artists and featuring live music from local musicians. Please visit the online Brand Identity Manual (please use the bottom corners of the pages to navigate through the manual).

Just Hope InternationalJust Hope International

Just Hope International

The goal of this project was to create a brand identity and fundraising campaign for Just Hope International, a 501(c)(3) corporation created to provide hope to the hungry and impoverished. The project included logo, business system, website and a broad range of collateral materials. Please visit site: JHI's website.

ChaperonValue Parking logo

Chaperon

The first goal of this project was to come up with a title for a professional international student placement service. The title the client favored was Chaperon. I then created a brand identity, business system and website. The service chaperons prospective international students through the application process and helps them understand the US education system, college options, and scholarship opportunities. Please visit the site: www.chaperonus.org

Tennessee Irrigation AssociationTIA logo

Tennessee Irrigation Association

The Vice President of TIA, Mr. John Shields, approached me in 2008 with the idea of creating a new logo and business system for the association on its 20th birthday. “The Tennessee Irrigation Association is a state chartered organization formed in 1988 with the membership representing trade associated contractors, designers, distributors and manufacturers.

Melissa Irwin PhotographyMelissa Irwin Photography

Melissa Irwin Photography

The goal of this project was to create a brand identity for a photographer in the Nashville area. The organic mark consists of the letters "m" and "i" forming a camera and lens.



Value Parking, LLCValue Parking logo

Value Parking, LLC

The goal of this project is to create a brand identity and business system for Value Parking, LLC located in Nashville, TN. Value Parking is a family-owned parking service in Nashville Tennessee whose mission is “to provide our city with a parking alternative that emphasizes respectful service and value for your dollar.”

Tracy's Hair StudioTracy's Hair Studio logo

Tracy's Hair Studio

The goal of this project is to create a brand identity, business system, and website for Tracy's Hair Studio, an appointment-only hair salon located in the heart of Nashville's Music Row.

Austin Moody logoAustin Moody logo

Austin Moody Entertainment, LLC

The goal of this project was to create a brand identity for an up-and-coming country singer/songwriter, Austin Moody. The logo is designed using the Old West influenced "Deadshot" typeface, which I designed. The designs for this client include website, CD packaging, promo posters, billboards, video animation, t-shirts, guitar picks, and much more. Check out my design and Austin's music here: www.austinmoody.net


Edge GalleryEdge Gallery

Edge Gallery

The goal of this project was to create a logo and website for Edge Gallery, an art gallery located in Nashville, TN. The website achieves AAA status.

Kingsport Aquatic and YMCA FacilityKingsport Aquatic and YMCA Facility

KP Aquatic Facility and YMCA

The goal of this project was to create a brand identity and indoor/outdoor signage package for KP Aquatic Center located in Tennessee. Construction is tentatively slated for completion in the year 2012. The indoor facility will be shared with the YMCA, hence the design of the indoor YMCA signage.

Wolf River Nature AreaWolf River Nature Area logo

Wolf River Nature Area

The goal of this project was to create a new brand identity and to re-design an existing promotional package for Wolf River Nature Area located in Memphis, TN. The project included logo and promotional package featuring a brochure, bookmarks, seed jar, packet, tin, and note cards. Many elements of the package were retained from the original project, which I was not involved in.

Blind Chihuahua RecordsBlind Chihuahua Records logo

Blind Chihuahua Records

The goal of this project was to create a brand identity for Blind Chihuahua Records, a small independent record label headquartered in Nashville, TN.

Austin Moody FoundationAustin Moody Foundation logo

Austin Moody Foundation

The goal of this project was to create branding and subsequent collateral material for the nonprofit organization, Austin Moody Foundation, headquartered in Nashville, TN. Their mission: Through education and support, The Austin Moody Foundation strives to empower young adults to exemplify the high character and ambition necessary to become successful leaders within their families, communities, and beyond.

Mabry OrganicsMabry Organics logo

Mabry Organics

The goal of this grad school project was to create a brand identity, product packaging and labeling, P-O-P display, and tradeshow booth design for Mabry Organics. Sustainability is emphasized with the packaging being constructed of 100% gardening peet. The company would market this product line around this unique feature which no national competitor offered at the time of design.

PKSPKS logo

Paula K. Sampson, LMT, CKPT

The goal of this project was to create a brand identity for Paula K. Sampson, LMT, CKPT, an integrated massage therapist located in Toledo Ohio. Project included branding, business cards and website. Logo is an abstract of the "P" and "S" in a massage posture.

PKSPKS logo

Rashford Kruse & Associates

The goal of this project was to create a brand identity for Rashford Kruse & Associates, a successful business management firm located in Nashville. The firm has been in business for over 20 years and manages the business affairs of many high-profile entertainers across the U.S.

PKSPKS logo

F.L.I.G.H.T. Foundation

The goal of this project was to create a brand identity for "Flight Lesson Instructional Grants Helping Teens" (F.L.I.G.HT.) Foundation. The non-profit chartered foundation was formed to provide funding to ensure the continuance of an already proven and established aerospace education program in Air Force Junior ROTC at Unicoi County High School in Tennessee. Founded and headed by retired Air Force Lieutenant Colonel Bill Powley, the foundation has now expanded and provides flight instruction for students of all ages. For more, please visit the foundation website, which Mabry Creative also designed.